Cellular technology is not isolated for one particular sector. While
individuals who understand technology utilize cellular technology to work every
day, it is not only those who enjoy the benefits of this important community
More and more industries are learning that the future is mobile. Because
of the growing ubiquity of mobile phones, there is no single industry that
could not benefit in some way from implementing mobile technology. One such
industry that can (and does) benefit from mobile technology is the automotive
industry. If you’re involved in this competitive sector, then listen up: mobile
technology can help you run your business more smoothly, and can also allow you
to tackle problems with more creative and innovative solutions.
One of the most interesting aspects of mobile technology is the advent
of QR codes. These codes are becoming more and more commonplace, and are by far
the best way to get a consumer to a website landing page.
Here are just some of the ways by which QR technology can be put to good
use in the automotive industry.
Custom-Designed QR Codes
QR codes are an excellent addition to any business. While they provide
many ways for companies to get their target audience to a website landing page,
the problem arises when you consider the sheer amount of QR codes that are
bombarding consumers every single day. If you’re an automotive company who
wishes to stand out, you’ll want a QR code that will be both iconic and
memorable. That’s where custom QR codes come in. Now you don’t have to settle
for a QR code that’s black, white, and mundane; custom-designed QR codes allow
businesses to have codes that incorporate their logos, background imagery and
Specialty QR Codes
While fancy, aesthetically appealing QR codes are nice and … Read more
There are times when a mechanic or road hobbyist with a complete toolbox
and the right knowledge can fix any type of car. In Massachusetts, the ballot
initiative may soon make the case again, with one major difference – mechanics
will need to add a software subscription to the toolbox.
The ballot initiative is called “the right to improve.”
Because car guts are becoming less mechanical and more digital, diagnostic
software and scanning tools are increasingly needed even for basic repairs.
However, car makers are reluctant to provide these tools widely, instead of
ordering complete information and software for their franchise dealers. The
Massachusetts Initiative will require car makers to make their complete range
of repair software available through a single universal interface system, where
individuals and independent mechanics can subscribe for daily, weekly, monthly
or annual fees.
Supporters of the “right to improve” have collected enough
voter signatures to place the issue in the November ballot if the Legislature
does not pass its own law. The version of the bill was passed in the Senate on
May 17, but the fate of the steps in the House is uncertain. Similar laws have
been discussed in other states, including New Jersey, New York, and
Connecticut, but independent car makers and repair shops see Massachusetts as
the main battleground.
Proponents argue that the law will increase customer choice and reduce
costs through additional competition by opening the way for non-dealer
workshops to do work that can only be done by dealers. Opponents say the law
will force car makers to disclose proprietary information, potentially allowing
others to duplicate their parts – claims that are difficult to understand,
because the software needed to improve existing parts will not include much of
the information needed to produce new parts. The main concern of … Read more