Global Auto Group

Mobile Technology Meets the Automotive Industry
Mobile Technology Meets the Automotive Industry

Cellular technology is not isolated for one particular sector. While individuals who understand technology utilize cellular technology to work every day, it is not only those who enjoy the benefits of this important community progress.

More and more industries are learning that the future is mobile. Because of the growing ubiquity of mobile phones, there is no single industry that could not benefit in some way from implementing mobile technology. One such industry that can (and does) benefit from mobile technology is the automotive industry. If you’re involved in this competitive sector, then listen up: mobile technology can help you run your business more smoothly, and can also allow you to tackle problems with more creative and innovative solutions.

One of the most interesting aspects of mobile technology is the advent of QR codes. These codes are becoming more and more commonplace, and are by far the best way to get a consumer to a website landing page.

Here are just some of the ways by which QR technology can be put to good use in the automotive industry.

Custom-Designed QR Codes

QR codes are an excellent addition to any business. While they provide many ways for companies to get their target audience to a website landing page, the problem arises when you consider the sheer amount of QR codes that are bombarding consumers every single day. If you’re an automotive company who wishes to stand out, you’ll want a QR code that will be both iconic and memorable. That’s where custom QR codes come in. Now you don’t have to settle for a QR code that’s black, white, and mundane; custom-designed QR codes allow businesses to have codes that incorporate their logos, background imagery and chosen colors.

Specialty QR Codes

While fancy, aesthetically appealing QR codes are nice and …

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Dealerships

Do You Have the Right to Repair Your Own Car?
Do You Have the Right to Repair Your Own Car?

There are times when a mechanic or road hobbyist with a complete toolbox and the right knowledge can fix any type of car. In Massachusetts, the ballot initiative may soon make the case again, with one major difference – mechanics will need to add a software subscription to the toolbox.

The ballot initiative is called “the right to improve.” Because car guts are becoming less mechanical and more digital, diagnostic software and scanning tools are increasingly needed even for basic repairs. However, car makers are reluctant to provide these tools widely, instead of ordering complete information and software for their franchise dealers. The Massachusetts Initiative will require car makers to make their complete range of repair software available through a single universal interface system, where individuals and independent mechanics can subscribe for daily, weekly, monthly or annual fees.

Supporters of the “right to improve” have collected enough voter signatures to place the issue in the November ballot if the Legislature does not pass its own law. The version of the bill was passed in the Senate on May 17, but the fate of the steps in the House is uncertain. Similar laws have been discussed in other states, including New Jersey, New York, and Connecticut, but independent car makers and repair shops see Massachusetts as the main battleground.

Proponents argue that the law will increase customer choice and reduce costs through additional competition by opening the way for non-dealer workshops to do work that can only be done by dealers. Opponents say the law will force car makers to disclose proprietary information, potentially allowing others to duplicate their parts – claims that are difficult to understand, because the software needed to improve existing parts will not include much of the information needed to produce new parts. The main concern of …

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